Even if Campo d’Oro’s preserves are positioned in a medium to high price segment, justified by the high quality of ingredients used and their preservation in extra virgin olive oil.
Their market niche is vast and homogeneous nationally as well as abroad.They cater for ;the busy middle class family wanting to combine authenticity with mealtime speed to young professional men and women who delight in the consumption of typical specialities with minimal preparation, perhaps washed down with a local or imported wine at home, in a restaurant or wine bar.
The tourist is also intrigued by the pleasure of finding a product that allows them to take home a taste of their visited
country, in this case Sicily. Villa Reale’s products are available to these tourists in souvenir shops or airport duty free’s.
Also the Italian customers abroad may relish in finding our preserves in delicatessen and gastronomic shops, allowing them
to indulge in tastes of home across the sea.
Villa Reale’s targeted segment is quite vast and transversal, but it is especially composed of ‘bon vivants’ and gourmet lovers people who appreciate the convivial relationship between taste and life-style.
How-ever our 'Paolo Licata' line is aimed at a different market aiming for much larger national and international distribution.
While 'Stuzzichi' is a selection of the products that can be distributed in more substantial quantities and therefore respond to the demands of the Hotel, Catering and Food Service.